Fractional CMO
Hi, I'm Fleur.
I am a fractional CMO for values-driven businesses ready for real traction.I believe that excellent customer experiences are the most powerful, and sustainable, drivers of business growth. And so my mission is to help organisations focus on delivering value that’s felt by customers and seen in the numbers.If you're looking for smart ways to find, attract and convert customers I'd love to help.
Experience & Results
CEO, Shines Digital
Managed a cross-functional team of 10 to deliver excellent client experiences and attract new clients.
Strengthened client relationships through effective stakeholder management and strategic planning, reducing client turnover by 15%.
Senior Marketing Manager, Acquisition, Retention & CRM, Michelle Bridges 12WBT
In charge of hitting revenue targets (+100% YoY) through digital channels
Led Salesforce implementation to optimise customer lifecylcle engagement
Directed new website builds and Go-To-Market launches
Customer Development Manager, Pollenizer
Tested 100s of startup business models, finding first customers and validating business ideas
Conducted workshops in Australia, England and UAE to explore market opportunities
Deputy Editor, POL Publications
Orchestrated freelancers to put together photoshoots and magazine issues
Testimonials
"Fleur is a great operator. I highly vouch for her as a wonderful thinker and great manager."
Scot Ennis, Shines Capital
"A game-changer for the business. From the moment I engaged Fleur, I've witnessed a remarkable transformation in online presence and overall marketing strategies."
Marketing @ Campbells
"Fleur is very hard working, smart, honest and is constantly learning."
Mick Liubinskas, Pollenizer